Course evaluation paper Essay Example | Topics and Well Written Essays - 750 words

Course evaluation paper - Essay Example (AHRQ, 2007) (See Table I – Recommended Immunization Schedule for Persons Aged 0 – 6 Years in the United States on page 6) As part of delivering good quality service to selected patients, segmenting the patient population is necessary to enable the community nurses to provide effective health care strategies in delivering a safe, efficient, effective, timely, patient centered, and equitable health care to patients. (Lynn et al., 2007; Institute of Medicine, 2001) The expected outcome for the community health care that focuses on immunization is to ensure that there will be a reduction of morbidity and mortality among the infants and children throughout the community. (Zimmerman et al., 1987) The intended target population for rendering the community health care which focuses on immunization is patients below six (6) years of age and below. In order for nurses to accurately identify the target patient population within a selected community, nurses will have to study the existing computerized patient record (CPR) within the community health care computer system. (Rivo, 1998) Adding the total number of children below six years of age plus the patients who are currently pregnant, the nurses could easily determine the total number of additional babies each month. In the absence of CPR system, nurses should ask the pregnant women to fill out a simple survey form which will be used in determining the size of target population for immunization and health care education for expectant mothers. Considering that there are some babies born within the community each month and the fact that the immunization schedule for new born infants up to six (6) years old is more likely to overlap at the time the schedule is due, the implementation of community health care immunization program should be continuously offered to the community at least once or

Cultural Characteristics of India Essay Example for Free

Cultural Characteristics of India Essay With more than half of the workforce being in agriculture, services however, is the biggest contributing factor the economic growth in India. The information technology (IT) sector is where most of the growth is taking place. Many companies in the United States are beginning to outsource their help desk and programming specialties to India where the labor is cheaper and there are an abundance of qualified individuals. In-fact many of the positions you see in IT are filled by people native to India simply because training for these specialties is limited in the U. S. For example, if you were looking to hire an Extract, Transform, and Load (ETL) developer it is highly unlikely that you will find a U. S. citizen with these skill sets, and if you did the U. S. candidate would certainly be demanding more money. India’s ability to train highly qualified IT professionals and ability to provide cheaper labor will continue to contribute to their increase in economic growth. Ultimately, it is those cultural characteristics we have discussed in class that has led India to so much growth over the last decade. They are a collectivist society, with a large power distance and a different set of value orientations from our own. Higher education is of upmost importance, and often times, much more important than interpersonal relationships. This is evident of the fact that they place so much importance on one’s education and its correlation to family status when selecting a bride/groom in an arranged marriage. India is considered a large power distance culture because there is a clear hierarchy within the family, â€Å"the father rules authoritatively, followed by the eldest son and moving down the ladder by age and sex† (Neuliep, 2009. 9). Within the Indian culture the children are expected to be obedient and many Indian children feel that their parents really don’t understand what it is like to grow up in today’s diverse society. Indian parents constantly expect their children to go to the right schools, only converse with people who share the same cultural backgro unds and to marry within their own race and religion. There are many different religions in India which include: Muslim, Hindu, Christian and Sikh. In India, even though you may share the same ethnicity if you do not share the same religious beliefs, marriage is forbidden. In my research I have come across a common theme within the Indian culture, and that is that Indian parent’s love to gossip about everything; they constantly discuss who got into what school, and who is getting married to whom. It’s not to say that Indian parents don’t want what’s best for their children because they do. In the article Indian Parents and Societal Pressure the author Arti Nehru states, â€Å"The really sad part about all of this is that parents truly want their children to be happy. But they are unsupportive in many instances because they worry about ne thing: What will people say? † The Indian culture is more of a collectivist culture who has the tendency to stress the importance of a group over the importance of the individual. Neuliep confirms that, â€Å"In collectivist cultures, people are not seen as isolated individuals. People see themselves as interdependent with others their (e. g. , their ingroup), where responsibility is shared and accountability is collective. A person’s identity is defined by his or her group memberships† (Neuliep, 2009. Pg. 41). Most of their values come from their traditional beliefs, their religious devotion and their secular spirituality. It is these value orientations that shape the way the Indian culture communicates with individuals in their own culture as well as with individuals outside of their culture. Values can affect the way people communicate within their own culture and with people of different cultures. They are â€Å"evaluative beliefs that synthesize affective and cognitive elements to orient people to the world in which they live† (Mooney, 2001, 2828). The value orientation model is used to compare high-context cultures such as the Indian collectivist culture with low-context individualistic cultures such as the United States. It can be broken down into six different categories: self, family, society, human nature, nature, and supernatural. In a collectivist culture such as the Indian culture â€Å"self† refers to how one may view themselves in relationship to others, and can further be broken down into three different sub-categories: self-identity, age, and activity. In India self-identity would suggest that people value conformity and cooperation. In India people are â€Å"interdependent with others, and for them, responsibility and accountability are shared and divided among the group members. † (Neulip, 2009, 63-64). Age for a collectivist, high-context culture is admired when they are old and conversely, in an individualistic, low-context culture, age is admired when they are young. In a collectivist culture like India the people tend be very spiritual and believe that people should embrace life. The activity one performs on a daily basis is of less importance in a country like India. Whereas in the United States, activity ften refers to how people identify themselves through their activities such as their professions and occupations. Often times when Americans are asked who they are, they will answer with what they do for a living; indicating that they tend to associate who they are, with what they do. Family within a collectivist culture such as India tends to be more authoritative in nature. The â€Å"head of the household† will make the decisions rather than having everyone work together as a democracy when making decisions. In India, families are less mobile, and will always attempt to sit down together when eating dinner. There is often a strict hierarchy that is followed among family members with the man of the house being at the top. The men and women in Indian families have very different roles within the family, which coincide with one’s hierarchal power. The male of the house makes the decisions, provides for the family and the women often times make the meals at night and take care of the children. In Indi,a family is a very important concept and marriage is considered to be sacred and is meant to last a life time. The term â€Å"society† in India can be broken down into two categories: social reciprocity and group membership. According to Neuliep â€Å"social reciprocity refers to the mutual exchanges people make in their dealings with others† (65). In collectivist cultures like India, if one asks another for a favor it is expected that an equal exchange of favors will occur. In India, group membership is often a pervasive formality; they have a tendency to join only a few different groups over a life-time. In the United States membership in a group is usually short lived, whereas in India people are highly selective and group membership is usually a prolonged commitment. This idea of a prolonged commitment to a group stems from those same cultural values that marriage does. In India, they practice arranged marriages and it is considered a lifelong commitment that is viewed as sacred. What may seem strange to the youth in the United States is actually embraced by youth in India. Many children in India feel that it gives them the ability to focus on their youth, and their education without the distraction or worry that an adolescence relationship can bring to the picture. It is also said that the youth in India â€Å"feel secure in their parent’s ability to choose an acceptable partner for them, trusting that their parents have enough experience and knowledge to do so without creating a disastrous situation† (Galt, 2011, 2). Many cultures like India believe that when marriages are not pre-arranged they tend to burn out too quickly. They believe it is because the two people have already gotten to know each other, rather than spending a life-time together after marriage getting to know each other. Marrying a person you don’t know gives one a lifetime to learn to love them, as opposed to the American ideal of learning a person inside and out before entering into marriage† (Galt, 2011, 3). In the United States, many believe that the idea of an arranged marriage is something that is forced upon the two getting married. This however isn’t true, in India before a marriage can become official the bride and groom are afforded the opportunity to meet each other to decide if they would like to go forward with the marriage. You might be surprised to hear that any rejection to a proposed marriage rarely occurs, and more often than not the proposed bride and groom will go through with the wedding as planned. This is because the parents of the bride and groom do their due-diligence and will often times spend years looking for a suitable bride or groom. They spend countless hours meeting with the families and friends, â€Å"considering hundreds of different aspects and comparison points before the potential bride and groom ever meet each other† (Galt, 2011, 6). In many ways the Indian culture is different than our own, we have the tendency to be more of an individualistic culture while they tend be more collectivist. We are considered a low-context culture, while India is considered a high-context culture. We value or independence and look out for our own self-interests over that of the group. In India, they value the group over the individual and believe that if one fails, they all fail. Even though we may differ culturally we are still similar in many ways, the biggest being our level of diversity; we are both comprised of many different values, ethnicities, and religious beliefs.

Legalization of Marijuana :: legalized marijuana

Legalization of Marijuana Marijuana is the cause of much commotion and debating, as the question of legalization becomes more of an issue. Drugs are a major influential force in countries all over the world today. Legalization is an option that has not had a chance, but really should be given one. Although many people feel that legalizing marijuana would increase the amount of drug use, marijuana should be legalized because it will reduce the great amount of money spent on enforcement, and will therefore increase our countries revenue and lessen crime, and will also be useful in treating certain medical conditions. Marijuana, also known as pot, weed, bud, herb, ghanja, grass, wacky tabacci, funky bhudda, green, indo, mary jane, hemp, kif, bones, funny stuff, etc. is a substance obtained from the dried leaves and flowering tops of the pistillate hemp plant. It is technically known as cannabis sativa and is a tall, widely cultivated Asian herb of the mulberry family. There are many di fferent ways of getting this drug into one's system. The most common method consists of rolling the finely chopped substance in thin papers to make marijuana cigarettes or joints. It is also smoked through a pipe or through a water filtration system known as a bong. Legalization is considered unnecessary by many people. They feel that it will increase the amount of drug use throughout the world. They state that in many cases, drug users who have quit, quit because of trouble with the law. Legalization would eliminate the legal forces that discourage the users from using or selling drugs. They also say that by making drugs legal, the people who have never tried drugs for fear of getting caught by the law, will have no reason to be afraid anymore and will become users (Snyder, 1988). Legalization will be profitable to global economies in two ways. It will allow for money spent on drug law enforcement to be spent more wisely and it will increase revenue. There have been escalating cost s spent on the war against drugs and countless dollars spent on rehabilitation. Every year in the United States, ten billion dollars are spent on enforcing drug laws alone. Drug violators accounted for about forty percent of all criminals in federal prisons (Marijuana retains.., 1990, p.A-6). In 1989, a Republican county executive of Mercer County, N.J., estimated that it would costs approximately one billion dollars to build the jail space required to house all the drug users in Trenton alone(Talah, 1993, p.

Analysis on “Another Invitation to the Pope to Visit Tondo” Essay

Emmanuel Torres is a poet, art critic, professor of English and Comparative Literature at the Ateneo de Manila and curator of its art museum who was born on April 29, 1932 in Manila. He was born on the Third Republic of the Philippines when the country was already considered independent. He witnessed the administration of Manuel Roxas, Elpidio Quirino, Ramon Magsaysay, Carlos P. Garcia and Diosdado Macapagal. Macapagal ran for the re-election but he was defeated by Ferdinand Marcos. How was the Philippines during the Marcos regime and early before? Since 1940, it has been very hard for the Filipinos to accept the war after war, revolutions and occupations. The Philippines suffered great loss of life and tremendous physical destruction, especially during the Battle of Manila. An estimated 1 million Filipinos had been killed; a large portion during the final months of the war, and Manila had been extensively damaged. Early in Marcos’ presidency, Marcos initiated ambitious public works projects, war rehabilitations and intensified tax collection which brought the country economic prosperity throughout the 1970s. His administration was very successful in waking up the Filipinos but because of the Philippine Legislature that was corrupt and impotent, there were still circumstances where Filipinos experienced troubles and sufferings. This poem was set during 1960’s when the Pope came to the Philippines. Originally, this poem was entitled â€Å"The Poem visited Tondo† until it was revised to give emphasis to the invitation for the Pope to witness the situation of Filipinos many years back. We all know how visible poverty in the Philippines is. This is an important matter to be faced by the Pope of the world which showed mockery to the Catholic Church. It is amazing how Emmanuel Torres used sarcasm in the poem to show and narrate the sufferings of the people decades ago. He also used sarcasm to describe how people in high ranks had become unaware and apathetic of the living conditions of the poor. Appeasing the Roman Catholic Church during the Fourth Republic, Marcos officially lifted martial law on January 17, 1981. However, he retained much of the government’s power for arrest and detention. Corruption and nepotism as well as civil unrest contributed to a serious decline in economic growth and development under Marcos, whose health declined due to lupus. Life was never easy before. The Philippine was highly dependent on United States markets – more dependent, according to United States high commissioner Paul McNutt, than any single U.S. state was dependent on the rest of the country. This dependence was highly shown in lines – Our eyes shall bless the liveliness of dollars. Emmanuel Torres clearly described and talked about what had happened decades ago but if we read this today and apply what it says to what we experience now, it’s still appropriate for the situation of the Philippines. Poverty is still prevalent and the situation in the Philippines has not changed at all. This poem talks about a time during the Marcos regime when the pope came for a visit. Squatters areas were whitewalled, possibly in order to â€Å"make an impression† on the Pope. He saw right through it, however, and insisted on meeting a family from the area. The poem reflects the more realistic angle of the story, a mockery of the Church, in some ways, by alluding to doctrines. – Ma. Therese Boniface Roxas References: Literary Poems by Emmanuel Torres (March 2006) Another Invitation the Pope to visit Tondo Retrieved December 18, 2011, from http://giaferrer.blogspot.com/2011/02/another-invitation-to-the-pope-to-visit-tondo.html Protected Wikispaces on Literary Criticism (March 1988) Historical-Biographical Apprach. Retrieved December 18, 2011, from http://cyberenglishdhs.wikispaces.com/Historical-Biographical+Criticism An Online Resource Center to Filipino Writers and Readers (1993) Your Portal to Philippine Literature. Retrieved December 18, 2011, from http://www.panitikan.com.ph/authors/t/etorres,htm Critical Approaches. (1996, January). Literature Resources Critical Approaches to Literature: A Brief Overview. Retrieved December 18, 2011, from http://www.cla/purdue.edu/blackmon/engl360k/critcal.html History of the Philippines. (1992, December 1). Wikipedia www.wikipedia.com Retrieved December 18, 2011, from http://en.wikipedia.org/wiki/History_of _the_Philippines

Ritz – Carlton

?The case â€Å"The Ritz- Carlton: Managing the Mystique† deals with the strategic marketing decision of how the hotel chain should continue its operations in order to satisfy its customers more. By overcoming the challenges of being one of the top ranking hotels in the world and hiring the right people to do so, the success of your marketing startegy would be inevitable. In this way Ritz- Carlton could potentially increase its sales and and expand in different countries.Therefore, this case will deal with possible solutions and ways of operating in order to create hotel uniqueness and gain a cometitive advantage compare to other five- stars hotels. Ranked as the best luxury hotel chain in America out of thousands others, for the past years it still provides the same exceptional standard of quality, comfort and fittings (Power, 2012). The essence of the Ritz Carlton experience lies in the quality of the service provided by the company which is also the intangible product the c ompany is selling.The manager makes sure that the service is tailored to the individual and is earnest and helpful. Every guest and employee is treated with respect and the general managers pay special attention to every visitor from the moment of airport picking until the moment the visitor leaves the hotel. An essential part of the service process is the guest recognition procedure, part of the service quality indicators (SQIs) which when implemented â€Å"creates a sticky relationship† between the guest and employee, in particular or the hotel, in general.The staff’s responsibility is to make each â€Å"guest feels well when they leave† and create an unforgettable, personalised experience which satisfies even the most discerning visitors. Moreover, the company also recognize the technology as a key to a high service level. It is something that the customer expects to receive when stays at a five- star hotel. In order for Ritz-Carlton to be a leader in what it is selling, the company has realized the need for continuous improvement of its core competences by placing total quality management (TQM) as a central point in their strategy implementation.It has to concentrate on hiring the right people who enjoy looking after other people, and provide a pleasant environment for them to work in. Moreover, the hotel-chain improves its weak areas based on the feedback it receives from evaluators when applying for awards. Moreover, the ability to satisfy all kind of customer’s claims makes them more loyal. In this situation, the Ritz- Carlton manages to fill the customer gap by providing the customer’s expectations, what he believes should receive, and at the same time his perceptions, what he gets in addition (Wilson, 2012).This rise some challenges for the hotel manager, such as the ability to close the other four gaps called provider gaps. The first one of which is to not knowing what customers expect, which applies the difference between the customers expectations and the company’s understanding of them. In order to overcome this challenge a more direct contact with the guests of the hotel is needed. In particular, establishing strong and long- term relationships with regular customers and satisfying their needs in every moment.To succeed in this, interviews and surveys could be conducted among the customers to establish their requirements and expectations. Afterwards, building a system with all of their responses would contribute to stay closer to them. Therefore, to conduct all the relevant information, the empowered and front line people play an important role. In the hospitality management, the communication between the manager and his employees plays and important role to avoid establishing a gap. As a second provider gap is considered not selecting the right service quality designs and standards.In order to deliver the highest quality service, the service design and the company’s performa nce standards should be developed in a way to reflect the customer expectations and perceptions. The new plan should be focused on customer driven design and together with it meeting the employees needs. The third gap is not delivering service designs and standards. As being developed in the second stage of the customer gap system, now the firm has to succeed in delivering the new way of serving its guests. The employees should be selected effectively to complete their obligations.They should have the right characteristics to complete the job. Conflicts on the workplace should be avoided as well as the inability of team work. Moreover, appropriate systems and facilities should be developed and provided, to follow if all the factors for achieving the high standard level of service are in place. The last but not the least provider gap is not matching performance to promises. The marketing advertisement plays an important role in this stage. By creating an advertisement with promotion of over- promising services, the customer expectations also increase and it is difficult to meet the standards you cannot provide.This interactive marketing strategy might be created together with external companies to communicate effectively with current and potential customers (Wilson, 2012). To create the same policy in every of the Ritz- Carlton hotels, the top manager has to follow the same policy and stick to the same standards in order to create a successful business chain. This will result in customer loyalty concerning every hotel location and will build a better reputation for the company. Therefore, to create a uniquness in its services, the famous luxury hotels are known as the ones who treats its guests as royalties (Michelli, 2008).This something is called â€Å"The Ritz-Carlton Mystique. † Being in any of the seventy worldwide locations gives you the opportunity to see the art of service. By creating a data with all the customers perceptions, Ritz- Carlton wins a high reputation among its competitors. However, in order to collect this data and proceed it in a right way, the company relies on its employees who are the one next to the people and contributing to their memorable experience. The reason for being one of the most successful chains is that Ritz- Carlton look for things that most companies ignore and then uses its findings in a unique way to attract more people.Another characteristic of the company’s policy is the meetings organized to share relevant information for providing better services, this has a positive impact on the whole organizational process as well as the team work within the employees. In the case example of the family in Bali, the impact it has on the work performance is really significant and the easiest way to reach all thousands of employees all around the world. It reinforce the actions in everyone and contributes to the service values.The high quality, standardised service could be considered as an impo rtant factor in the luxurious hotel business. It creates uniquenessness and something that makes people feel valued. That is also the reason why in establishing the company’s key success factors, Ritz- Carlton puts on first place the mystique followed by employee engagement, customer engagement, product service excellence, community involvement, and financial performance. The employeers are playing an important role of the Mystique strategy. The popular chain is really careful in selecting its staff and at the same time training them.Moreover, they expect from them a high engagement with their job because this would result in a lower management turnover, fewer safety incidents, and higher profitability and productivity (Gallup, 2007). As a customer- driven company, the hotel chain builds its success on factors such as service characteristics, where the business meets all customer needs and create a product and competitive advantage. Moreover, it focus on the strategy characte ristics, where the human resource management in the face of the employees take place in the operations.Process and marketplace characteristics are defined as marketing based to establish the best way of presenting the business potential (Wilson, 2012). Therefore, the best hotels in the world started launcing their loyal programmes in order to survive the downturn. Ritz- Carlton aim has always been to build a loyalty in its customers habits. The company is striving for broadening its customer base, increasing the cometitiveness of its service, motivate a profitable behaviour together with increasing its market share . The loyalty program is truly build on the customer feedback in demanding the world- class respect.It provides services from airline tickets to unique traveling experiences and adventures which no other luxury hotel chain would be able to provide. Moreover, the loyal programme is personal for each of Ritz’s clients. It is customised towards his prefernces and expe ctations for experencing a memorable holiday. This is another proof that the company is totally based on the idea of customer- driven policy. The Ritz- Carlton is succeeding in exceeding the guests expectations in every aspect. But the question is how exactly it reaches this success compared to other top brand hotels?It pays attention on its internal resources and by doing that is manages to build a good reputation among the customers and attract new ones. Moreover, by creating programs to train its employees and empower them with the mission to satisfy their guests, contribute to their job satisfaction and the recognition of feeling part of the organization. However, to be known from the people who are potential customers but are not part of the loyal programme, a special marketing communication channel should be created. Nowadays, the marketing communications have become really complex way of reaching customers.The term is part of the whole marketing strategy and could be defined as the promotion aspect of the â€Å"Marketing Mix†. Specifically it applies the practice of advertisement through mass- media, websites, cinemas and etc. Moreover, it is a really important aspect of how the branding image would be build in order to reach the right potential target group. At the moment, Ritz- Carlton is using different, unstandard approach to reach the attention of its future guests. It is going back to old style brochures sent by classic post. It is producing a high quality, perfectly designed cards, honourly signed by the CEO of the company.This is a good way to promote its unique service for luxury chains. However it should straighten its positions according to the services marketing triangle (Wilson, 2012). It applies the theory of the involvement of the employees, customers and the company for the creation of a successful marketing communication. By starting with the external marketing communication, including advertising, corporate websites, sales promo tion and public relations and continuing with interactive ones, for instance, personal selling, customer service interactions or in particular concentrating on the customers habits.In order to avoid miscommunication and successfully create a promotion channel, these two factors should be linked together. The way of doing this is by having a third sector, internal marketing, which assures that the communication line is accurate. The things that are mentioned in the company and explained to the employees should be matching with what are the customer demands. The whole combination is called the services marketing triangle (Wilson, 2012). In order to establish more effective way of promoting its unique services, Ritz- Carlton would meet some challenges in its strategy.Since the service is intangible it is more difficult to reach its consumers and convince them in the uniqueness of what is being offered. The company should assure that they make clear what is differating them from all the competitors and what is the advantage of purchasing their services. Therefore, they should be really accurate in the information which is provided in the promotion material, and assure they would provide the same thing they are claiming in their announcement. Ritz- carlton may use the approach of grabbing the first attention.It could create an advertisement which pop up online and a a link which is going to lead the user to further information. In this way, the company wins an advantage of providing knowledge to the people who are not aware of the luxury services. As a final challenge the marketing communication strategy should be coordinated with the operations of the company to achieve its optimal goal. Employees should be train in a way to meet the company’s requirements. The advantage that Ritz- carlton is providing to its employees is the opportunity of highly educated training program.The program called, The â€Å"Seven Day Countdown† is the training process con ducted by the hotel-chain to familiarize the newly recruited employees with the organizational system and it happens one month after they get hired. The first two days consist of â€Å"orienting employees to the Ritz–Carlton culture and values† as well as having the opportunity to learn more about your department, meet your colleagues and get to know them through various group exercises and activities. Additionally, the importance of self-teaching and guest satisfaction is highlighted and the Gold Standards of the company are presented.The next five days are devoted to the training and development of the specific skills required to perform the job in each division through trial runs or mocking activities which represent a realistic situation an employee might face. Even though this process defines what Ritz-Carlton believes in and has become an integer part of its strategy, Collin expressed his concern that these seven days are too short and suggested to be extended in order for the hotel to open at a higher occupancy rate and â€Å"to reach 80% occupancy in a shorter amount of time†.Four Seasons is a severe competition for Ritz-Carlton and the occupancy rate gap between the two rivals is getting smaller with every year. As is stated in the article even though the company is able to satisfy 92% of its customers, 8% are dissatisfied for certain reasons. Based on customer feedback, the hotel-chain can determine the reasons for this percentage and adjust accordingly. Since both parties’ decisions need to be taken into account I believe that McBride should add one more day to the standard seven day programme.This particular day which can take place before the trial and mocking days, should include a training of new employees on how to deal with people from different cultural backgrounds. This might as well have been one of the reasons why some people were dissatisfied – maybe a person from the stuff acted in a certain way without realizing that he/she offended a guest. Moreover, the employees hired for the job are also from different cultures and have different perceptions of dealing with a problem.These cultural differences could be presented in the form of case studies or group activities. Another thing which should be included in this extra day should be ethics and teaching future staff what is right and wrong as well as what is an acceptable and unacceptable behaviour. The financial implication for Ritz-Carlton of extending the training process would be an increase in the pre-opening budget in the corresponding section. This means more trainers will be required with relevant knowledge on the topics for that extra day or the participating ones will be paid extra.Moreover, by training its employees through its learning programme, Ritz- Carlton wins an advantage in developing new employees’ ideals. However, it causes some internal and external changes in the environment, due to the developing of new culture. The result, however is worth it as trained employees do not require so tight control from a managerial side as they would be aware what is expected from them. Moreover, as feeling part of the team they would optimise their performance and that would result in more benefits for the chain.They are trained in working efficently as well as effectively. The advantages that Ritz- carlton provides to its employees is the opportunity to grow and learn from the best. This contributes to their job performance and commitment. Moreover, this will result in a higher quality service and will create a competitive advantage for the company In conclusion, it could be derived that Ritz- Carlton has to meet some challenges in order to stay on the top of the luxurious hotel chain business. As with its high class service, it manages to satisfy even the most demanding customers.However, in order to keep its positions it has to straighten its marketing communication channels to reach more custom ers. The company could take an action of developing an online marketing campaign to inform about its locations and exclusive offers. It should keep its advantages of providing the Ritz- Carlton Mystique since it creates a uniqueness of being their customer. Moreover, focusing on promoting it as a competitive advantage will higher the company’s turnovers. Overall, the success of the Ritz- Carlton hotel chain will remain the same if it continues its development with the years.