Nike essays

Nike essays In 1958 the beginning of NIKE Inc. came about when Coach Bill Bowermen and business student Phil Knight, both from the University of Oregon, felt the need for a better athletic shoe. Through Bowermens athletic experience and Knights business background they designed and tried to sell their model of the perfect running shoe. None of the major companies trusted the engineering or demand for the new sneaker and therefore would not manufacture the item. In 1964 Bowerman and Knight used their own money to start Blue Ribbon Sports company. They convinced Onitsoda Tiger to manufacture their sneakers, which they sold from their cars at track meets. Four years later Blue Ribbon Sports was changed to, the now famous, NIKE, which was named for the Greek Goddess of victory. In that same year, the NIKE "swoosh" logo was designed by Carolyn Davidson, for which she was then paid only $35. The time came when the owners decided that NIKE could survive on its own. NIKE separated itself from Onitsoka Tiger in 1972. It was in this year that NIKE convinced Olympic marathon runners to wear NIKE sneakers for their Olympic event. Later, NIKE was able to brag that their sneakers won four of the top seven places in this event. The following year, NIKE designed the waffle sole sneaker which was worn by elite runners around the world. The 1980s led to a new era of NIKE sneakers. The popularity of running was declining rapidly and, therefore, NIKE expanded into a new domain. With endorsements by Michael Jordan and other professional athletes, new lines of sneakers, such as Air Jordans and the Cross Trainer, became available in the market. One of the most influential advertising schemes for NIKE Inc. was the "Just Do It" campaign which took effect in 1988. In the turn of the next decade, NIKE began to expand to more than just sneakers. In 1992, the first two NIKE concept shops were created, including Niketo ...